"People ask why," he grumbled on camera. "Because the machine that mixes them? It’s wrong one time in a hundred. I’m not losing a customer over one wrong nail."
Zoe didn't argue. She just started filming. wilkins marketing social media
The final video of the campaign was simple. A young couple came in, overwhelmed, trying to patch drywall for the first time. Marcus spent 20 minutes explaining joint compound vs. spackle. Zoe cut it to 90 seconds. "People ask why," he grumbled on camera
"A story?" Marcus grunted, wiping grease off a wrench. "Our story is we sell hammers. The end." "People ask why
Below it, in smaller letters: "Follow the story. #TheWilkinsWay"