Tiktok Attribution Window |top| May 2026

TikTok will say: "But the user watched our ad 6 days ago. We get the credit."

Google will say: "The user clicked a Google search link 10 minutes before buying. Google gets the credit." tiktok attribution window

What window are you currently using? Let us know in the comments below. TikTok will say: "But the user watched our ad 6 days ago

If you’ve been running TikTok ads for more than a week, you’ve likely had this conversation with your boss or client: Let us know in the comments below

TikTok is not Google. People do not search for "buy running shoes" and click an ad. TikTok is discovery. A user sees your shirt on Monday, thinks about it Tuesday, Googles you Wednesday, and buys Thursday.

TikTok doesn't track a customer's life cycle forever. It sets a clock. If the customer buys after the clock runs out, TikTok takes zero credit—even if the ad was the reason they wanted the product. TikTok splits attribution into two categories. You need to treat them differently.

"The what?"