Coccovision — Snoopy

Snoopy lives for his supper. Not just the eating of it, but the anticipation . Coccovision means celebrating the small rhythms: the first sip of morning coffee, the click of a seatbelt after a long day, the moment you finally sit down on the couch. These are not pauses between events; these are the events.

If you’ve ever wished you could trade your overthinking human brain for a simple, joyful, supper-time-oriented dog brain—just for an afternoon—Coccovision is the escape hatch. The term is a portmanteau of “Cocoa” (as in Joe Cool’s preferred beverage? Or perhaps the warm, brown hue of Snoopy’s fur) and “Vision.” But more accurately, it plays off the Italian word cocco , meaning “cuddle” or “treasured one,” combined with television or vision . snoopy coccovision

Once you see the world through Coccovision, you realize it’s not about being a cartoon. It’s about being free. Snoopy lives for his supper