Text in large, golden letters:
Our protagonist is . She inherited “Le Croissant d’Or” (The Golden Croissant) from her grandmother. The croissants are perfect. The coffee is strong. But the bakery is empty. principles of marketing by philip kotler ppt
He points to the final slide.
“My croissants are $4,” Maya says. “The supermarket sells them for $1.” Kotler smiles. “But what value do you give? The supermarket croissant is cardboard. Yours is buttery, Instagrammable, and smells like heaven. Reduce their non-monetary costs : time, effort, risk.” Text in large, golden letters: Our protagonist is
“I did it. But I never sold anything. I just… listened and gave value.” The coffee is strong
Post-credits scene: Maya now teaches a local business class using the same PPT. She adds her own slide: “Thank you, Dr. Kotler. My grandmother’s bakery is alive because you taught me that the customer is not a wallet. The customer is a story waiting to be finished.”
Suddenly, her laptop glows. A friendly, bald professor with a bowtie appears on screen. It’s .