Natasha Nice Uk, Software Company, New York, Latest <PREMIUM 2024>

Hiring first US-based engineers. Watching the city’s logistics giants closely. And refusing to open a WeWork.

Founder (yes, also named Natasha Nice) recently told a private audience in SoHo: “New York doesn’t need another software company. It needs one that actually works.” natasha nice uk, software company, new york, latest

At first glance, “Natasha Nice UK” sounds like a fashion label or a lifestyle brand. But in the fast-moving world of B2B software, it’s turning into something far more disruptive. Hiring first US-based engineers

Based quietly in the UK, Natasha Nice—the company—has been building workflow automation tools with an almost obsessive focus on user experience. Think Notion-level polish, but for supply chain and logistics analytics. For years, it stayed under the radar, serving a loyal European clientele. Founder (yes, also named Natasha Nice) recently told

With a fresh $12M Series A led by a US-based VC and a product that’s winning over skeptical NYC operators, Natasha Nice UK is no longer a quiet European secret. It’s becoming the most interesting software import New York has seen this year.

Then came New York.

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