Budeme si písať?
Ak máte záujem z času na čas (pár krát za rok, častejšie newsletter nemáme čas písať =) dostať nejaké tipy a novinky, nechajte nám nižšie svoj email. Tešíme sa
❌ – Marketing now requires heavy data science, econometrics, and machine learning; Kotler’s books are conceptual, not technical.
❌ – Focuses mostly on large, for-profit corporations, not startups, SMEs, or non-market contexts.
❌ Data-driven marketing, SEO/PPC/social media tactics, agile marketing, growth hacking, or B2B sales engineering.
✅ – Accessible to both academics and practitioners.
✅ Building a complete mental model of marketing strategy, writing marketing plans, understanding the evolution of marketing thought, and teaching/learning marketing basics.
❌ – Early editions ignored the internet; later editions sometimes feel like “adding digital” rather than redesigning from scratch.
✅ – Full of real cases, checklists, and managerial tools.
❌ – Marketing now requires heavy data science, econometrics, and machine learning; Kotler’s books are conceptual, not technical.
❌ – Focuses mostly on large, for-profit corporations, not startups, SMEs, or non-market contexts.
❌ Data-driven marketing, SEO/PPC/social media tactics, agile marketing, growth hacking, or B2B sales engineering.
✅ – Accessible to both academics and practitioners.
✅ Building a complete mental model of marketing strategy, writing marketing plans, understanding the evolution of marketing thought, and teaching/learning marketing basics.
❌ – Early editions ignored the internet; later editions sometimes feel like “adding digital” rather than redesigning from scratch.
✅ – Full of real cases, checklists, and managerial tools.
Ak máte záujem z času na čas (pár krát za rok, častejšie newsletter nemáme čas písať =) dostať nejaké tipy a novinky, nechajte nám nižšie svoj email. Tešíme sa