After the 2008 financial crisis, Rogers watched friends and family lose retirement savings not because of bad luck, but because of bad advice. "I realized I was better at finding money after it was lost than teaching people how to protect it before it disappeared," she once said in a Forbes interview. In 2012, she left forensics to earn her Certified Financial Planner (CFP®) certification.
In 2017, they launched their firm based on a simple premise: A plan that ignores human nature will fail, and a feeling without a spreadsheet is just a wish. jane rogers and jessica ryan
Furthermore, their fees are at the premium end of the RIA spectrum (approximately 1.25% on the first $5M), making them inaccessible to the mass market—a fact Ryan acknowledges is a problem they are trying to solve via an upcoming app. As of 2025, the firm manages roughly $2.3 billion in AUM. They are currently developing a certification program called "The Empathetic Fiduciary," aimed at teaching CPA firms and trust attorneys how to incorporate behavioral coaching into technical planning. After the 2008 financial crisis, Rogers watched friends
This article explores their backgrounds, the chemistry of their partnership, and the innovative methodologies that have made them sought-after voices in the world of fiduciary finance. Jane Rogers: The Data-Driven Strategist Before she became a financial advisor, Jane Rogers was a forensic accountant. A graduate of the University of Chicago Booth School of Business, Rogers spent nearly a decade tracing fraudulent transactions and corporate waste. This background instilled in her a nearly obsessive attention to detail and a deep-seated distrust of financial jargon used to obscure reality. In 2017, they launched their firm based on
Ryan noticed a pattern: brilliant engineers who could code complex algorithms would freeze up when asked to set a 401(k) contribution rate. "Money is the last great taboo in polite society," Ryan notes. "We are taught arithmetic, but never the emotional weight of a ledger."