Ita | Software Matrix

You type commands like: JFK,LGA,EWR::LHR,LCY,LGW / b:UA (Translation: Search all New York airports to all London airports, but only show me United Airlines flights.) This is the most common frustration for new users.

"What is the absolute lowest possible fare between Point A and Point B, across every airline, every date, and every routing imaginable?" Here is why ITA changed the game. ita software matrix

Beyond the Search Box: Unpacking the Genius of the ITA Software Matrix You interacted with an invisible piece of logic

If you have ever booked a flight on Google Flights, Kayak, or Orbitz, you have shaken hands with a ghost. You interacted with an invisible piece of logic so powerful that it changed the aviation industry forever. It is powerful

The ITA Software Matrix is the closest thing travel has to a mainframe computer terminal. It is ugly. It is powerful. And it is the reason you haven't overpaid for a flight in the last decade.

Before the Matrix, if you wanted to know if it was cheaper to fly on a Tuesday vs. a Saturday, you had to run two separate searches. The old systems were "session-based"—they looked at one date at a time.