Introduction To Marketing Research Ppt <UHD 2024>

– Research showed men hated expensive razors and awkward store trips. → Disrupted Gillette. Interactive question for class: What’s a product you loved that disappeared? Why? (Bad research? No research?) Slide 5: Types of Marketing Research (The Easy Matrix) Visual: A 2x2 grid

| | (Why?) | Conclusive (How much?) | |----------------|------------------------|----------------------------| | Qualitative (Words) | Focus groups, Interviews | N/A (rare) | | Quantitative (Numbers) | N/A (rare) | Surveys, Experiments, Panels | introduction to marketing research ppt

– Research revealed their pizza tasted like “cardboard.” → They changed the recipe and admitted it in ads. Sales soared. – Research showed men hated expensive razors and