Here’s how to stop treating your Desi circle as just a social club—and start using it as a strategic ecosystem for real growth. Sociologists say your strongest opportunities come from weak ties —acquaintances, not close friends.
We only ask our 3 best friends for help. The fix: That uncle you only see at weddings? That cousin’s roommate from IIT? That person who comments “🙏” on your WhatsApp status? Those are your real assets. Action: Next time you need an introduction, go two circles out. Not your direct friend, but your friend’s colleague’s brother. 2. The "Chai & Cheetos" Rule (Value First, Always) Desi networks suffer from a high "ask culture" but low "give culture." Everyone wants a referral; few offer value first. desi network
“Hi, I need a job at your company. Can you refer me?” Do this: “Hi, I saw your company is expanding into AI logistics. I compiled a short report on three competitors in India. Thought you’d find it useful. No reply needed.” Here’s how to stop treating your Desi circle