Luna & Loam’s Stable-Biome Serum sold out in 48 hours.
Leo used for one week to scrape the emails of users who had complained about Glow Biome on Reddit (only public data, following GDPR strictly). He sent a gentle, helpful email: “Saw your post. Our serum stays fresh for 12 months. Here’s a 40% code.”
Maya choked on her tea. “We don’t have that. We are the startup they laugh about in boardrooms.” competitive intelligence software free
“We need competitive intelligence,” her COO, Leo, said, sliding a brochure across the table. The price tag for the software: .
Leo grinned. “Then we build our own. For free.” Luna & Loam’s Stable-Biome Serum sold out in 48 hours
Maya looked at the empty spreadsheet where the $2,400/month software would have gone. Instead, she had spent zero dollars and gained one irreplaceable asset:
Maya’s organic skincare line, Luna & Loam , had a problem. Last quarter, a competitor named Glow Biome launched a “mushroom serum” that went viral on TikTok. Maya had no idea it was coming. She lost 15% of her niche market share in six weeks. Our serum stays fresh for 12 months
They couldn’t outspend Glow Biome, but they could outthink them. Maya used to create comparison charts titled “Why does your serum smell weird?”—a direct, legal jab at the Reddit complaints. She posted them to her Instagram Stories.