| Tool | Free Capabilities | |------|-------------------| | | Website traffic estimates, top referring sources, audience interests | | Ahrefs Webmaster Tools | Backlinks, top pages, keywords (verify site ownership) | | Facebook Ad Library | See all active ads from any brand on Meta platforms | | Google Ad Transparency Center | View competitor’s Google ads | | BuiltWith | Technology stack used by competitors (basic free lookups) |

Analyze Google Trends for your category. Use AnswerThePublic to find content gaps.

| Tool | Free Access | |------|--------------| | | Unlimited mentions (delayed), sentiment analysis, export limited | | Mention.com | 1 alert, 1,000 mentions/month | | Brand24 | 14-day free trial (not ongoing) – but powerful | | Google Alerts | Completely free email alerts for keywords |